Erica Snyder

Erica, a Cygnet consulting partner, is a results-driven strategist with the ability to identify the big picture and create building blocks to achieve the vision. She has successfully guided organizational strategy, helping them to identify their vision, to build consensus, to add value, and to inspire actions that move strategic priorities forward. Her specialties include strategic planning, change management, strategic positioning, program development, community relations, and research.

Erica currently serves as the Director of the Homeless Housing Innovations Department at the San Diego Housing Commission. Over the course of her career, Erica has been part of developing a national network of nonprofit and philanthropic leaders, political activists, and academics. Her broad experience spans both the public and nonprofit sectors, having worked with the U.S. Department of Justice, Duke University’s National Center for Child Traumatic Stress, United Way of San Diego County, and The Salvation Army. Erica has often been involved at the inception of new ventures and instrumental in creating infrastructure and policy for programs impacting complex social issues, such as homelessness, human trafficking, and child trauma.

Erica holds an MSW from the University of North Carolina-Chapel Hill, focusing on community, management, and policy, and a Bachelor of Arts in Justice from American University, Washington, DC.  Erica previously served on the Board of Directors for the National Association for Social Workers-North Carolina. She holds a Change Management Certificate from Prosci.

As a strategic consultant, Erica believes that identifying the desired state is the key to ensuring strategic growth and action. By working collaboratively with her clients, a firm foundation is established upon which future change efforts can succeed with buy-in from organizational leaders.